Empowering Female Athletes
to Perform with Purpose.
For youth and teen female athletes ready to own their mindset, identity, and development.
AJ Core Performance integrates mental performance coaching with specialized training for female athlete development. We empower youth and teen girls to master their mindset and physical growth, building the self-trust and composure needed to excel in sport and life.
Our Core Pillars of Excellence
Confidence + Self-Trust
Building real confidence through preparation, training, and mental development so athletes trust themselves in big moments.
Composure Under Pressure + Emotional Control
Teaching athletes how to reset quickly after mistakes, manage emotions, and stay composed so they can perform their best under pressure.
Female Athlete Development
Developing female athletes mentally and physically while building self-awareness and a strong identity, so they grow into confident leaders on and off the field.
How We Build Confidence
"My mission is to build confident, resilient athletes from the inside out — so they can show up with control, clarity, and confidence in every moment."
The Coach Behind
AJ Core Performance
With over 17 years of coaching and performance training experience, I take a whole-athlete approach to development — helping athletes build confidence, resilience, focus, and composure on and off the field.
As a former athlete myself, I understand the pressure, self-doubt, emotions, and mental challenges that come with competition. That lived experience, combined with years of coaching athletes of all ages, allows me to connect with athletes beyond the physical side of performance.
I am a Certified Strength & Conditioning Specialist (CSCS) through the NSCA, a Behavior Change Specialist, and a Mental Performance Coach. I’m also a mom of four boys in the North Tampa area, which gives me a real-world understanding of the demands athletes and families face today.
My passion is working with the next generation of female athletes to build strong minds, strong identities, and lasting confidence. I help them develop a positive self-image while learning how to manage pressure, regulate emotions, stay focused, reset quickly after mistakes, and build a growth mindset they can carry into sport and life.
I believe performance is more than physical ability — it’s mindset, habits, emotional control, discipline, and how an athlete responds when things don’t go as planned.
My goal is simple: help athletes perform with confidence in competition and carry those same skills into everyday life.
— Amanda Jackson, CSCS | CPT | CES | BCS
Start Your Performance Journey
Ready to elevate your game? Fill out the form below to connect with Amanda Jackson and learn more about mental performance coaching for youth and teen athletes.